Florence, 19th November 2021. The final project to build the Bellavista Pavilion was approved, providing the Fortezza da Basso with a new congress room offering over 2,500 seats, along with an exhibition hall, a system of external pathways, hanging gardens, terraces, and green covers to maximise functionality and monumental renovation.

The new Pavilion will be built within the area located between the Opificio delle Pietre Dure (literally, the Workshop of Semi-Precious Stones), the former Machiavelli High School and the Arsenale Pavilion. This area is currently occupied by the former Florence Court warehouse and by the temporary Rastriglia Pavilion, which are going to be demolished.

This project includes the construction of a ground floor entirely devoted to congress and exhibition activities, a basement mostly reserved for catering, storage, and sanitary facilities, and a first floor reserved for installations, facilities and to access the outer cover consisting of gardens, terraces, and external pathways.

“Thanks to a joint work, we managed to unlock a fundamental work to reach a great shared goal for the benefit of the city”, said Florence Mayor Dario Nardella.

“The approval of the final project for the Bellavista Pavilion, featuring architectural solutions created to optimise its management and maintenance – stated Firenze Fiera’s President Lorenzo Becattini – represents an important step to enhance the offer of our congress and exhibition center, as well as a key advantage for the city of Florence to present future bids for great international congresses”.



Florence, 17th November 2021.  The Convention Vittoria Contini Bonacossi, Gio Ponti e un “capolavoro dell’arredamento italiano del Novecento” (Vittoria Contini Bonacossi, Gio Ponti and a “Masterpiece of Italian Furniture of 20th Century”) will open tomorrow at 16:00 inside the Sala Verde (Green Room), located on the second floor of the Villa. This event is promoted and organised by Firenze Fiera, the Uffizi Gallery, and the State Archives of Florence (in partnership with the Archives for Women’s Memory & Writing, the Contini Bonacossi-Papi family and the Association Città Nascosta), to celebrate the 150th anniversary of the birth of Vittoria Contini Bonacossi and the 130th anniversary of the birth of Gio Ponti, who designed the new furnishings at Villa Vittoria.  Lorenzo Becattini, President of Firenze Fiera, will do the honours. Continue reading Oltre 1300 candidati in Fortezza per la prova di ammissione ai corsi di laurea in Medicina e chirurgia odontoiatrica e protesi dentaria


Florence, 22nd October 2021.   450 exhibitors, including artists and designers, from around the world will crowd the Fortezza da Basso until Sunday, 31st October 2021, showcasing their most representative works and productions at the 13th FLORENCE BIENNALE.

The main theme of this edition is “Eternal Feminine – Eternal Change. Concepts of Femininity in Contemporary Art and Design”, exploring the multi-faceted universe of femininity, and moving in two precise directions. One is the idea of femininity as a reflection of divinity, spiritual love, source of purification and elevation; the other is celebrating the fluid and perpetual change characterising contemporaneity and also involving femininity, undergoing constant transformation thanks to the encouragement of social and cultural movements – from the sexual revolution of the 1960s to battles for equal opportunities, up to the current debate on gender identity.

The prize-winners of this edition will be Michelangelo Pistoletto, representing the so-called Arte Povera, photographer Oliviero Toscani, and famous fashion designer and activist Vivienne Westwood.

On show at the Cavaniglia Pavilion, a special concept curated by Fortunato D’Amico featuring installations by over 60 artists performers, photographers, painters, sculptors, architects, designers, musicians, poets, and video makers), selected in terms of interdisciplinarity and multiculturalism.


Florence, 13th October 2021. Earth Technology Expo started at the Fortezza da Basso this afternoon. Open until Saturday, 16th October, it is the most exhaustive exhibition showcasing Italy’s extraordinary ability to create, innovate and find solutions for the great climate challenge, to start an ecological and digital transition and to find protection from environmental disasters. The fair sees the presence of 100 exhibitors, and offers 50 workshops, meetings, presentations, and many solutions, featuring scientists, civil protection experts, research centres, universities, companies, ministers and local and national administrators.

On show, the achievements of a country – Italy – proudly able to produce – the Civil Protection’s earthquake simulator, the new high-tech helmets of the firefighters, new technologies used by rescue workers, “Made in Italy” water used by astronauts, which will go to Mars, the first zero-emission electric ship produced in Italy, and the ‘smart’ pylons anticipating landslides and fires.

“By organising this Expo, Italy proves to be ready for an ecological transition, thanks to its technological excellences and to all the ways you can use them – from daily life to preserving the life of citizens as in the case of Civil Protection – said Fabrizio Curcio, Head of the Civil Protection Department, during the opening ceremony of Earth Technology Expo. –  Events as these are the best opportunities to regain the ability to give the correct value to certain things. Furthermore, we must acknowledge just how much our country can be a source of excellence in many areas, thanks to technology supporting them. For instance, the Civil Protection sees climate changes as a problem requiring a great deal of preparation, but also the ability to give an operational response.

“In terms of prevention, soil protection, or hydrogeological stability, technology plays a key role – explained Eugenio Giani, President of the Region Tuscany –. In the aspects of prevention, technology can revolutionise everything, such as robotic surgery. That is why it is important to invest in innovation and technology – to provide citizens with the same services but with much more efficiency”.

“These days, organising a fair represents an act of courage – explained Lorenzo Becattini, President of Firenze Fiera –; that is why, I would like to thank the organisers, who decided to choose the Fortezza da Basso in Florence to host an event dealing with highly topical themes such as the environmental and digital transition, and discussing them at a high level with the main industry experts.”


Florence, 15th October 2021. Yesterday afternoon, inside the Salone dei Cinquecento in Palazzo Vecchio, the fifth edition of the Florence Ambassador Award took place – an award programme promoted by the Florence Municipality, Destination Florence Convention & Visitors Bureau, Firenze Fiera, and the Chamber of Commerce of Florence, acknowledging academic, cultural, and professional figures who helped to promote the image and the centrality of Florence in the events and meeting industry.

On behalf of Firenze Fiera, this prestigious award was presented to Francesco Prati, President of Centro per la lotta contro l’infarto (Heart Attack Centre – NPO) for the congress “Conoscere e curare il cuore” (Preventing & Treating Your Heart Condition); Anna Paola Concia, Coordinator of the Organising Committee of Didacta Italy Fair; Sergio Serni and Vincenzo Li Marzi, Co-Presidents of the SIUD Congress (Italian Society of Urodynamics); Federico Chiesi, President of Sicrea and Mauro Grassi, Director of Earth Technology Expo; Andrea Riccardo Genazzani, President of the ISGE Congress (International Society of Gynaecological Endocrinology), scheduled for May 2022.

All the 33 award-winners received a special gift from Firenze Fiera – a copy of “Dante scopre l’Europa. La geografia europea nella Commedia” (Dante Discovers Europe. European Geography in the Divine Comedy), a book ideated by our President Lorenzo Becattini, with a preface by David Sassoli, President of the European Parliament, and created by Firenze Fiera for the 700th anniversary of the death of Dante Alighieri.

“Firenze has always been the capital of knowledge, training, and savoir-faire; and it has a natural vocation for the congress sector – stated Firenze Fiera’s President Lorenzo Becattini –, as witnessed by the 11 international congresses secured by the city between these last months until 2027, thanks to an excellent teamwork carried out by Firenze Convention Bureau and Firenze Fiera with local industries. I would like to thank the Convention Bureau and all the Ambassadors for all they have done and will do to bring up the name of Florence all over the world as the city of culture and innovation”.


Florence, 21th October 2021. FIRENZE HOME TEXSTYLE, the only Italian international fair devoted to home, marine, spa, contract & hotel textiles, is back at the Fortezza da Basso in Florence. It is an unmissable event for the most qualified companies and for the most prestigious and dynamic brands of this sector.

Promoted and organised by Firenze Fiera, this exhibition has now reached its fourth edition, and is set to take place at the Fortezza da Basso from 4th to 7th February 2022. 

The new edition features a ‘rebranding’ operation featuring a strong visual impact, inspired by the patchwork technique, obtained by collecting scraps of classical fabrics in vibrant and bright shades within the same visual, and by inserting the ‘Florence lily’ as a paradigm of the city of Florence.

Inside the over 11,000 square metres of Spadolini Pavilion’s lower floor, visitors will be able to admire the new collections of household linen, the latest proposals for upholstery, curtains, home, spa, marine, contract & hotel textiles, textile publishing and fragrances. On show, a wide and articulated range of home and indoor and outdoor products, with a special focus on ethic and sustainable processes and materials.

FIRENZE HOME TEXSTYLE is aimed at all the key players of the living and home décor world, in a period marked by a new way of living our own habitat, where people’s well-being is placed at the centre of attention as the real heart and soul of each project.

Thanks to the support of ICE – the Italian Trade Agency for the promotion of Made in Italy abroad and the internationalisation of Italian businesses, and Promofirenze – Special Agency of the Chamber of Commerce in Florence – for four days, the Fortezza da Basso will become a meeting point for selected companies and buyers, retailers, interior designers, concept stores, furniture stores, the main distribution channels, in addition to journalists, and industry influencers and bloggers.

The exhibition section will be completed by a full programme of side events, including seminars and workshops, featuring figures of international prestige coming from the living and interior décor world.

Continuing the path already traced by the Stanza delle meraviglie (Room of Wonders) – the event successfully held during the 2021 edition and dedicated to the excellence of Tuscan textiles – woven masterpieces will be on show at the exhibition, on loan from prestigious Italian museums and cultural institutions, such as the Fondazione Arte della Seta Lisio (a foundation to preserve the silk art fabric weaving tradition), the Textile Museum in Prato, the Straw Hat and Straw Weaving Museum in Signa, and others. 

“Innovation, sustainability and the culture of textiles will be the key points of the next edition of Firenze Home Texstyle which, in 2022, will open the season of the exhibitions directly organized by Firenze Fiera – said Lorenzo Becattini, President of Firenze Fiera – staging the excellence of textile products by presenting the new collections and organising side events mixing the heritage of Italian masters of art and the future-oriented impetus of design and home décor”. 

Admission is exclusively reserved for industry professionals upon registration.

Opening times: Every day from 9:00 to 18:00 – On the last day: from 9:00 to 16:00


Florence, 7th October 2021. A press conference was held this morning inside the Auditorium Di Cicco at the Civil Protection Department in Rome to present ETE – the Earth Technology Expo (http://www.etexpo.it), the most complete exhibition showcasing Italy’s extraordinary ability to create, innovate and find solutions for the great climate challenge, to start an ecological and digital transition and to find protection from environmental disasters. The exhibition will take place from 13th to 16th October 2021 at the Fortezza da Basso (free admission). This event will bring 100 exhibitors and 50 workshops inside the Fortezza, but it will also feature a rich programme of meetings, presentations, and solutions, with the help of scientists, civil protection experts, research centres, universities, companies, ministers, and local and national administrators.

The presentation also saw the participation of Lorenzo Becattini, Firenze Fiera’s President, as a speaker.

The presentation boasted the achievements of a country able to produce, of which we should be proud. Which actions should we introduce to save the Earth, reduce the most dangerous emissions in the atmosphere, regenerate cities, protect water and the environment, increase protection against the great environmental risks, prevent and manage emergencies, produce quality food without waste, and guarantee research and any work related to it? Many answers will emerge from the over 5,000 square metres of the Fortezza da Basso, which will host the first exhibition of a whole range of high-tech products and solutions with systems and models already designed and applied, which make Italy a world leader in this sector. It will also be possible to attend surprising presentations based on research and inventions, discover smart solutions going from the production and management of clean energy to the management of local public services, to end with the quality of cities and smart cities. Special attention will also be given to the potential of the 5G and 6G ultra-widebands.

ETE is organised with Firenze Fiera, and ideated in co-operation with the Italian Civil Protection Department and the Casa Italia Department of the Council Presidency, Ispra, the Italian Space Agency, Enea, Ingv, the Italian Agency for Territorial Cohesion, the Oceanographic Institute, Utilitalia, Consorzi di bonifica Anbi, Coldiretti, the Euro-Mediterranean Centre for Climate Change, Department of Earth Sciences, the University of Florence, the University Luiss “Guido Carli”, Fondazione Symbola, and Legambiente.

The National Council of Italian Engineers and the National Council of Italian Geologists will be partners of the event, whereas Rai Isoradio will be the official radio.

“The Florence Expo – said Mauro Grassi, Director of Earth Technology Expo – will also feature top-level meetings, with all the main actors and stakeholders of the various sectors, offering a more advanced and dynamic image of our country”.

“The Civil Protection Department will participate in Expo Ete with great enthusiasm and willing to create a dialogue with all the Italian and international public and private


Florence, 1st October 2021. The 26th CONGRESS OF FADOI (the Federation of the Associations of Internist Hospital Managers) will take place at Palazzo dei Congressi from Saturday, 2nd to Monday, 4th October 2021. This scientific society gathers the Italian internist hospital managers, who have been on the front line to assist Covid-19 patients for over one year.

On the first day (Saturday, 2nd October), the opening ceremony will feature a video keynote address by Anthony Fauci, medical expert of the White House, who received the Fadoi Internal Medicine Research Award 2021 at the Italian Embassy in Washington two weeks ago. During the event, His Eminence Cardinal Giuseppe Betori, Archbishop of Florence, and Dario Nardella, Mayor of Florence, will bring their special greetings. The event will also feature a video message from Italian Ministry of Health Roberto Speranza.

It is a return, since the Congress of FADOI, one of the most important scientific societies in our country, had already been held inside the Florence congress and exhibition center in 2019. At that time, there was not any health emergency, and the congress brought over 2,000 representatives to the city.  This time, participants will be 450 – a necessarily lower number to respect anti-contagion safety protocols – coming from all over Italy.

This congress represents an important sign of restart and recovery for the congress sector, going “live” again, and for Florence, which managed to win over other cities’ bids thanks to a series of organisational advantages. First and foremost, because in just 48 hours Florence was able to provide an attractive and convincing proposal both for its congress spaces, inside Villa Vittoria, and for hotel accommodation, thanks to an excellent teamwork carried out by Firenze Fiera, Firenze Convention Bureau, the Agency Planning Congressi in Bologna, and the hoteliers.



Florence, 30th September 2021. Tomorrow (October 1st, 2021), at 17:30, a presentation of the book DANTE SCOPRE l’EUROPA. La geografia europea nella Divina Commedia (DANTE DISCOVERS EUROPE. European Geography in the Divine Comedy) will take place inside the Sala dei Gigli at Palazzo Vecchio by invitation. This work received the high patronage of the European Parliament and represents Firenze Fiera’s tribute to celebrate the 700th anniversary of Dante Alighieri’s death.

For the presentation, Lorenzo Becattini invited Florence Mayor Dario NardellaEugenio Giani, President of the Region of Tuscany, Paola Allegretti, a renowned Dante expert and the scientific coordinator of this book, and Marie-France Merger and Rodney Lokaj, translators of the book.

The book relies on an elegant editorial format, featuring precious colour illustrations of texts ad illuminated manuscripts and a foreword by David Sassoli, President of the European Parliament.

This editorial project was ideated by Lorenzo Becattini and coordinated by Paola Laurella and was also created thanks to the support of Quarkomp Srl and to a precious collaboration with important cultural institutions such as the Vatican Library, the National Central Library in Florence, the British Library in London, the Palatina Library in Parma, and the Municipal Historical Archives and Trivulziana Library in Milan.

“DANTE SCOPRE L’EUROPA is a book that still had not been written within the immense Dante’s bibliography, says Paola Allegretti, adding: “It is an illustrated collection, commented in three languages – Italian, French and English – of all those Divine Comedy’s verses in which Dante talks about places of the European geography. The journey of the reader goes from paradise to hell, as Dante’s gaze on Europe changes according to his purification”.

“This book – said President Becattini – is the first step towards a new strategic vision of society, seeing culture as a key driver for the local economy”.


Florence, 21st September 2021 – A new successful result for Florence in the congress sector – the Tuscan capital secured another prestigious international medical congress: the European Congress of Immunology (ECI EFIS), taking place from 5th to 8th September 2027. It will be the eighth edition of this triennial event promoted by the European Federation of Immunological Societies (EFIS). It is one of the most important world conferences in the field of basic and clinical immunology, with each edition bringing an average of over 3,000 participants – in the pre-Covid period – to the organizing city.

The important teamwork carried out by OIC Group, Firenze Convention Bureau, Firenze Fiera, and the Florence Municipality to win this congress was repaid by the fact that Florence’s bid was the most voted by the representatives of the European Immunological Societies, receiving 25 votes versus 9 for Madrid, in a competition which also saw the participation of Geneva and Krakow. Florence thus became the first Italian city to host the ECI EFIS, which was previously held in Paris (2006), Berlin (2009), Glasgow (2012), Vienna (2015), Amsterdam (2018), Belgrade (2021, in virtual mode), and which will take place in Dublin in 2024.

“We managed to bring the 2027 edition of ECI EFIS to Florence – said Federico Barraco, President of Destination Florence Convention & Visitors Bureau – thanks to a great teamwork between public and private. Thanks to this work, we are now winning many congresses, and the success related to ECI EFIS is one of our best results, given the importance of this conference at a European and global level. An importance which now seems even more evident, given the prominent role of immunology in the fight against the Covid-19 pandemic. Once again, this confirms what we have been saying for a long time – in Florence, we operate as a real system, and you can see the results. This way of co-operation must be definitely continued for the future”.

“We are so happy we were able to bring such a great event to Florence – says Nicola Testai, CEO at OIC. Success came from the synergy of all the actors and thanks to OIC’s networking, which is Core PCO of SIICA and ECI EFIS, and which will organise the next congress in Dublin in 2024, in addition – of course – to the Florence congress in 2027”.

“Acquiring this important world congress, to be held at the Fortezza da Basso in September 2027 – says Lorenzo Becattini, President of Firenze Fiera – implies a support to welcome representatives, competitive rates for hotels, catering and transfer services, a support to communication before, during and after the event, along with a financial contribution to reinvest in the city supply chain. It is an important achievement for the whole Florence meeting industry sector, joining the long list of prestigious international events which took place inside our venues, and which will soon be able to benefit also from the new Palazzo degli Affari, renovated in a contemporary and eco-sustainable style”.

“This new important result comes from a programming work and from the relaunch of a sector that never really stopped – said Cecilia Del Re, Councillor for Exhibitions, Congresses and Tourism for the Florence City Council– and which now allows us to encourage the post-Covid restart of the congress sector in Florence. After the halt imposed to our sector and the difficulties experienced by so many companies, securing this kind of events is crucial not only for companies and the induced, but it is also as a key element to fight “hit and run” tourism, making it possible for Florence to welcome visitors who spend more time and pay more attention to our city. The congress world will continue to exist also in the digital era, after surviving the pandemic, because it is the result of meetings, discussions and of a human exchange that will never fail to be effective every time we talk about crucial and important themes, which we are pleased to host in Florence”.